All product design begins with learning the client's business.
I partner with stakeholders to learn about the obstacles they're facing and the audience they're addressing. We collaborate to define the business, user and technical requirements within which the product design must conform. At the same time, potential solutions are dreamt, discussed and vetted for initial feasibility and client feedback.
From my notes and drawings, I draft formal documentation. I write proposals, project briefs and personas. I sketch, illustrate and craft high-level ux and visual design concepts. I blend it all into various presentation formats and present our team’s work.